Coca-Cola Partners With ScanLife to Drive Consumer Engagement

I Scanbuy har vi længe sagt at QR kode anvendelse skal og må være meget mere end at sende den samme bruger til det samme indhold, hver gang brugeren scanner en QR kode.

En af de største cases i 2012 er den kampagne som CocaCola i Spanien har lanceret for kort tid siden.

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“The results we have seen are extremely impressive,” said Paco Rodriguez, Digital Manager at Coca-Cola. “Thanks to intelligent QR Codes from the ScanLife platform we are able to constantly surprise our consumers with new content, strengthen our position in the mobile space, and understand what interests our consumers.”

CocaCola PressRelease