Scanbuy gør dit tøj interaktivt

Scanbuy er teamet op med Avery Dennison, der laver varemærker til detailindustrien. Avery Dennison vil placere EZkoder på varemærker, der linker til mobilt indhold, der kan være alt fra ting der passer til den vare man scanner, til tilbud og specielle rabatter. Mobiltelefonen vil være en virtual shopping assistent for kunderne, når de allermest har brug for informationen om tøjet – i forretningen.

Jonathan Bulkeley CEO i Scanbuy udtaler:

“This solution will give consumers really helpful information relating to very specific products during the shopping experience. For example, if you’re looking at a specific dress, you could scan the code and see how it looks on someone from different angles, or see which celebrities are wearing the label, or get ideas on what shoes go best. ”

Han fortsætter:

“You could also send or share this information with friends to get their opinion, or pass along a recommendation. For a merchandiser, this offers a huge opportunity to deliver more information on a product when they need it most – during the shopping experience. The retailer benefits are enormous as it allows them to send relevant information to the user like cross promotion offers, discounts, recommendations and more. This could generate incremental revenue for the retailer in ways that are extremely targeted to the individual.”

Der er således både store fordele for både forbruger og detailhandlen ved at sætte 2D stregkoder på tøjets varemærker. Som forbruger får du ekstra information om dit tøj og detailhandlen får utallige mulighed for at interagere med dem, der køber deres produkter.